Article: THALIE Paris makes its debut in China

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THALIE Paris makes its debut in China

Beijing, 9^th of February 2023

THALIE has made its highly anticipated entry into the Chinese market with the launch of a first B2B and B2C sales showroom - Chic Showroom by China World in Beijing. A significant milestone for THALIE Paris, this marks the brand’s official entry into China.

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On February 9th 2023, CCI FRANCE CHINE Beijing hosted a grand opening cocktail event to celebrate the launch of CHIC SHOWROOM & BOUTIQUE Beijing by China World. Led by Maxime Zheng in collaboration with Fédération Française du Prêt à Porter Féminin and China World, this project aims to create a space that is dedicated to showcasing the finest French and European luxury brands in the heart of Beijing.

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As the largest B2B fashion show organizer in China and the organizer of Shanghai Fashion Week, CHIC Showroom by China World delivers a carefully curated selection of international brands to the Chinese fashion scene.