AI, the New Trendy Tool in Advertising Campaigns

AI tools for transforming fashion advertising campaigns

Since the COVID-19 crisis forced the world to work differently, new technologies have developed to meet emerging needs, with an increasing focus on digital solutions.

Artificial Intelligence (AI) has seen a dramatic acceleration, becoming a major catalyst for transformation across many sectors. The pandemic not only disrupted traditional work models but also revealed AI's potential to address urgent needs and create innovative solutions in a constantly changing world.
Indeed, at that time, companies were looking for alternatives to the limitations imposed by the crisis, and AI emerged as a key tool to optimize productivity, automate processes, and, in some cases, even maintain continuity of services.

In the fashion industry, AI has allowed for a rethink of content creation and a reinvention of advertising campaigns. This is exactly what Thalie Paris showcased during Paris Fashion Week in February 2024, promoting its runway show in partnership with ONIRIQ.

Fashion photographer Jose Aragon and digital designer Carrie Crigler have therefore joined forces to develop new creations. 100% virtual fashion campaign generated by Artificial Intelligence. Thalie Paris was therefore the first brand with which they collaborated on the subject.

Following this campaign, the American magazine Forbes took an interest in AI as an advertising tool, with Thalie Paris being honored as one of the main subjects of the article featuring the campaign. The article, published on August 8, 2024, discusses the future of AI in fashion campaigns and the development of this first promotion inspired by reality.

To learn more about the collaboration between Jose Aragon and Carrie Crigler about Thalie Paris x ONIRIQ campaign, the future of Artificial Intelligence in fashion advertising, visit the article directly on Forbes US.

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